Designed to both get you to "buy in" to the article by supporting “first amendment rights”, only to then turn the tables to write that government has a right to harass social media platforms into censoring for them. The messaging is then distributed to many news channels and the lede is repeated again and again. Which is a seemingly positive message - who doesn’t believe in free speech, right? If you buy into their twisted logic, you will have fallen deep into cognitive dissonance territory - and this is the intention. 

Cognitive dissonance is the mental discomfort that results from holding two conflicting beliefs, values, or attitudes. People tend to seek consistency in their attitudes and perceptions, so this conflict causes unpleasant feelings of unease or discomfort. 

A confused mind is easier to manipulate and this is one of many tactics used to make people less confident in their reasoning ability and thus more willing to be led, or just follow orders. Remember the “masks don’t work,” “always wear a mask,” “no two masks,” “masks for the unvaccinated,” “just kidding everyone must mask again,” saga? It’s designed to be a circus. A confused mind is easier to control.